THE FULL STORY

Welcome to "Authentic Moroccan", the place where creativity and passion intersect!

We offer varieties of uniquely designed handicraft products you may need to enhance your home’s curb appeal. 

We are committed to sharing with the rest of the world the distinctive traditional craftsmanship of Moroccans, where creativity lives and thrives - thanks to the people who fuel it.  

We source and provide the most fantastic collection of handcrafted sustainable products, including home decor, lighting, tribal jewelry, Berber rugs, accessories, and lots more. 

Our items exude creative beauty, with exceptional designs and unrivaled craftsmanship. If you're looking for an artistic accent and accessories for your home, kitchen, office, or commercial project, now is the time to start curating your own collection from our unique selection. 

We believe that style evolves while quality remains timeless. 

Our products are handcrafted by expert craftsmen and women in Morocco's different cities and villages - and are one-of-a-kind. These products feature creative designs, premium materials, and artisan craftsmanship that you can scarcely find two alike.

Our mission is to link traditional artisan communities and a market that values original, sustainably handmade goods.

HOW "AUTHENTIC MOROCCAN" STARTED

About Authentic Moroccan Founder - Mouna YazaneMy name is Mouna, originally from the Berber region of Souss, Morocco, and I am the Founder & Creative Director of "Authentic Moroccan".
The birth of "Authentic Moroccan" can be traced back to 2013, in London - where I was studying for my postgraduate degree. During that time, my ex-landlord was inspecting the property I was living in and found a Berber rug and a couple of other decorative handcrafted items that I got from my homeland, Morocco. She asked if I can help her to get something similar for her house. I was able to meet her needs. She then introduced me to her friends & family for similar requirements, which I was able to provide for them.
This experience coupled with my unquenchable passion for interior design and authentically handmade items was what inspired me to establish "Authentic Moroccan".
Chasing Moroccan treasures for UK clients had evolved from a student side job to a hobby before making it a full-time occupation over the years. 

OUR BRAND

Our brand is a combination of craftsmanship, culture, and high-quality goods. Each product boasts uniqueness and has that vintage feeling.
Our product collections are influenced by the beauty and elegance of Moroccan craftsmanship and feature only meticulously handmade products by talented Moroccan craftsmen and women.
Our mission is to assist artisans in ensuring the survival of their businesses and securing their livelihoods by giving guidance and connections to new markets across the world. We are quite proud of our brand, and we believe you will appreciate it as much as we do.

OUR VALUE AND PHILOSOPHY

At "Authentic Moroccan", we believe that everyone has an artistic side. However, not everyone can showcase their work to the rest of the world.

That's where we come in!

We are dedicated to providing Moroccan artisans and craftspeople with the opportunity to start, maintain, and develop their handmade products without having to worry about logistics, customer service, or marketing, allowing them to focus on their genuine items and craft materials.

"Authentic Moroccan" is undoubtedly one of the few places that pay special attention to genuine artists and craftspeople and make it our duty to promote their work.

The sense of belonging that comes from having a one-of-a-kind item crafted by a single human being utilizing centuries-old traditions is growing in value in our fast-paced society. 

WHY CHOOSE HANDCRAFT OVER THE MACHINE MADE ?

Handcrafted products aren't just environmentally friendly; they're also necessary in today's world, where uncontrolled use of natural resources and pollution is reaching new heights. Additionally, even the most advanced, cutting-edge technological devices cannot match the magic of the human hand.
We've built strong bonds with these craftspeople, and via our collaborations, we can assist them in finding work and ensuring that traditional artistry is preserved.
Furthermore, every purchase you make helps to preserve this heritage by allowing our craftsmen to feel stronger, more confident, and in charge of their life as their art grows.  

 

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